Portfolio Categories: Digital Concept Development

Siemens Reinvent for Siemens Group project carried out when I was on the programme Digital Concept Development. [cl_column width="2/3" col_sticky="1"] Visualization of the platform behind the new Siemens Reinvent innovation lab. The platform gives Siemens' customers the opportunity to contribute to, in collaboration with Siemens, developing measures that can improve the new reality after COVID-19 and thus define "The New Normal". [cl_column_inner width="1/2" css_style="padding-top:0px"][cl_column_inner width="1/2" css_style="padding-top:0px"] In connection with Siemens Reinvent, Siemens is recommended to communicate to its B2B target group via a digital campaign through display ads, advertorials and initiatives on social media. The above is a visualization of tone-of-voice. [cl_column width="1/3" col_sticky="1"] Introduction Like many other companies Siemens has been affected by questions raised by COVID-19. The company came to us considering how the new reality can be used in a constructive way in their future communication and strategy. They wanted us to come up with an idea for a digital solution that could make the concept “New [...]

Social Square for Muskelsvindfonden Group project carried out when I was on the programme Digital Concept Development. [cl_column width="2/3" col_sticky="1"] Social Square is an interactive installation that festival goers have the opportunity to interact with by sending images that become visible on a series of square boxes that can also be used as seating. [cl_column_inner width="1/2" css_style="padding-top:0px"][cl_column_inner width="1/2" css_style="padding-top:0px"] The festival guests at Grøn submit the photos through a QR code on a sign, which leads them to a landing page on their mobile, where they can easily upload a photograph that describes how they experience the community at Grøn. We analysed the current situation on ‘Grøn’ through data we got from Muskelsvindfonden and a number of qualitative user interviews we made. [cl_column_inner width="2/3"][cl_column_inner width="1/3"] The idea for the concept was developed by using the design methos GV Sprint. [cl_column width="1/3" col_sticky="1"] Introduction Muskelsvindfonden came to us with a task to optimize their services at the music caravan/festival 'Grøn'. We had [...]

StyleCreator for PlantWallBox Group project carried out when I was on the programme Digital Concept Development. [cl_column width="2/3"] Visualization of how StyleCreator will work on PlantWallBox’s website. Wha. drag and drop, the customer can drag the desired plants into the planter and thus create a customized plant wall. The customer receives care instructions and a tailored guide with the selected plant composition. The overview must be displayed in the customer’s local plant shop, where a clerk will help find the right plants. The customer journey. The idea is that StyleCreator should help create brand value for PlantWallBox, where it can be shared on e.g. Pinterest and Instagram.  [cl_column width="1/3" col_sticky="1"] Introduction The company PlantWallBox produces modular planters that are designed with a watering system so that all plants in the planter can be watered via one opening. At the start of the project at Digital Concept Development, PlantWallBox was faced with having to launch their product and the company wanted help [...]