Visualization of the platform behind the new Siemens Reinvent innovation lab. The platform gives Siemens’ customers the opportunity to contribute to, in collaboration with Siemens, developing measures that can improve the new reality after COVID-19 and thus define “The New Normal”.

In connection with Siemens Reinvent, Siemens is recommended to communicate to its B2B target group via a digital campaign through display ads, advertorials and initiatives on social media. The above is a visualization of tone-of-voice.

Like many other companies Siemens has been affected by questions raised by COVID-19. The company came to us considering how the new reality can be used in a constructive way in their future communication and strategy. They wanted us to come up with an idea for a digital solution that could make the concept “New Normal” (the reality that we are faced with after COVID-19) an integral part of Siemens as a company.

The customer project for Siemens was a 24-hour task. Insights and concept therefore had to be presented the day after our brief from Siemens. The main insights came from the brief from Siemens, desk research and analysis and were taken forward into a condensed version of Google Venture Design Sprint where the concept was developed and visualized.

Our idea is called Siemens Reinvent and is an innovation lab that focuses on innovating the world based on the concept of “The New Normal”. Siemens Reinvent is also a digital platform that presents the concept of “The New Normal” using expert interviews, insights and data about our new shared reality.

The platform allows professionals and/or companies to submit proposed solutions to relevant issues that can help improve our new reality. Siemens can select potential ideas that they want to develop further.

The message about the initiative Siemens Reinvent must be communicated to Siemens’ B2B target group through a campaign that calls on professionals to contribute their technical knowledge and thus help define the new everyday life.