StyleCreator for PlantWallBox
Group project carried out when I was on the programme Digital Concept Development.
Visualization of how StyleCreator will work on PlantWallBox’s website. Wha. drag and drop, the customer can drag the desired plants into the planter and thus create a customized plant wall.
The customer receives care instructions and a tailored guide with the selected plant composition. The overview must be displayed in the customer’s local plant shop, where a clerk will help find the right plants.
The customer journey. The idea is that StyleCreator should help create brand value for PlantWallBox, where it can be shared on e.g. Pinterest and Instagram.
Introduction
The company PlantWallBox produces modular planters that are designed with a watering system so that all plants in the planter can be watered via one opening. At the start of the project at Digital Concept Development, PlantWallBox was faced with having to launch their product and the company wanted help telling the story behind their brand and product.
Methods and insights
As a starting point for the project we carried out a series of analyzes based on SOSTAC. We worked with PESTEL, The Semiotic Branding Triangle, The Golden Circle, TNS Gallup Kompas, Value Proposition Canvas, the SMP model.
In this insight phase, a number of qualitative interviews were also conducted. We found out that several respondents found it inconvenient to have to find plants for their plant wall themselves.
This insight made us go in a specific direction with the project: We wanted to make it easier for customers to customize their plant wall boxes and make it a part of PlantWallBox’ brand story.
Concept description
The solution is a concept called ‘StyleCreator’. With ‘StyleCreator’ the consumer can style the planter in terms of plant selection, color and setup with several plant wall boxes. This gives the consumer an insight into how the plant wall box will look in their own home. When the consumer has found the desired solution, the planters are ordered and sent from PlantWallBox without plants. After payment, a link is sent to a tailored guide with an overview of the various plants as well as a care guide. The customer must present the list of desired plants in his local plant shop. Here, a clerk can help you find the plants.
StyleCreator aims to create a higher perceived quality for the money than the product currently has. The concept does this via the value that lies in a customizable product.