Orange Values – Roskilde Festival
The Orange Values concept for Roskilde Festival Group project carried out when I was on the programme Digital Concept Development. [cl_column width="2/3"] Introduction Every year Roskilde Festival tries to improve the festival experience with new sustainable ideas, technologies and initiatives. At Digital Concept Development we got the task to develop a digital concept that would create a closer relationship between Roskilde Festival and the festival participants. The solution should also create more value for the participants in itself. As a group we thought it was interesting to look into the possibility for Roskilde Festival to have their own system that handles the participants’ values. By facilitating the payment platform during the festival, data would be generated and we would create an opportunity to gain insight into the consumption habits of the festival-goers. Methods and insights As a starting point for the project we performed a brand analysis, a stakeholder analysis, a competitor analysis and SWOT/TOWS. We then made five qualitative interviews [...]
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